Who Really Won the Big (Marketing) Game?
According to Reprise Media, who just released their 5th annual Super Bowl Search Marketing Scorecard, there were a few ads that not only kept everyone entertained, but also seamlessly integrated...
View ArticleCaution: Wetpaint
Usually when you think of the words “wet” and paint” you’re thinking of steering clear of whatever those words are talking about, right? Well, someone needs to tell that to the 8 million monthly...
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Google Me, Baby
Everyone Googles. They were doing it before Merriam-Webster made it an official verb in 2006, with its addition to the dictionary. You can bet you'll be Googled when applying for a job, bidding for a...
View ArticleGood to SMC You Last Night
Another Social Media Club Seattle event, another great evening of networking and hanging out with like-minded, interesting people. Last night, a few of the SCG crew team rubbed elbows with Seattle’s...
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Going Mobile 101
It's not enough to have great print or TV ads these days, hence the reason I have a job and am able to write this blog. It's not even enough to have great print, TV, and social these days. In a time...
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Spring Creek Group Joins Mediabrands
Spring Creek Group was founded more than five years ago, during the emergence of social media in the form we now experience today. We have evolved and expanded our services for clients as content and...
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Socializing Higher Ed
More American colleges and universities are using social media than ever before. According to a 2011 study out of Dartmouth[1], only 61% respondents in 2007-2008 used any form of social media. This...
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POV: YouTube Analytics
Overview of YouTube's November 2011 launch of YouTube Analytics, including new metrics and dashboard functionality.Library Doc: pov_youtube_analytics.pdf
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Careful with that Banhammer: Moderation and Community Management Tips
While content is definitely king, comments are currency in the online world where your contributions and the way you react to those of others are counted not only in your post ranking and comment...
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Hold On a Second, Let These Old Guys Explain Something to You
Can we talk about this thing for a second? Seriously, though. Our long national nightmare is finally over- Bill O’Reilly and Dr. (LOL) Keith Blapblop, M.D. have taken the time to dissect the meaning...
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